{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most high-end brands drive direct exposure through social networks marketing, celeb partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not altered much in decades; it does not have TikTok, and doesn't offer celebrities free